Smoots Branding | 2023
Client: Smoots Grill & Chill in Willow Lake, SD
Design Problem: Developing a cohesive, professional branding system that embodies the quality of Smoots’ service and food.
![](https://cdn.myportfolio.com/35d513c3-2d34-47c8-bd56-f7a383e2f801/23d85fcc-c50e-4866-9202-b60bb2ee0ce8_rw_1920.jpg?h=78e540f10d736b78fe1469d987436d26)
![](https://cdn.myportfolio.com/35d513c3-2d34-47c8-bd56-f7a383e2f801/b3686a85-866b-4ffd-920f-92e396d5d915_rw_3840.jpg?h=28bf8d7470fcc7a56693f07bdca66d35)
![](https://cdn.myportfolio.com/35d513c3-2d34-47c8-bd56-f7a383e2f801/bd6b4d56-2223-435b-a268-30cee1e80800_rw_1920.jpg?h=d26289b73c45b8a09aea70ace8496e27)
Mockup of accent wall idea for the Smoots location. The accent wall features the Smoots Icon Pattern.
![](https://cdn.myportfolio.com/35d513c3-2d34-47c8-bd56-f7a383e2f801/f9a9451d-7390-4bd1-85ad-92d5ade23e7c_rw_3840.jpg?h=d10615e6eb74e3e4d49eaa13c3a09df9)
T-Shirt design for the 2023 Smoots Summer Season. Every year there is a new t-shirt for the employees. This design file was prepared to screen-printing.
![](https://cdn.myportfolio.com/35d513c3-2d34-47c8-bd56-f7a383e2f801/16ac65f5-b3b3-4c63-855c-8fcd315d19e7_rw_3840.jpg?h=22f342e3e030994c6d54dbe234a602bc)