ArtsFest | Spring 2024 | University of Iowa
Objective: The ArtsFest committee was comprised of graduate and undergraduate students with a faculty member leading the committee. We were tasked with planning and facilitating the 2024 open house event for the School of Art, Art History & Design.
Role: Served as the student representative for the Graphic Design studio area on the ArtsFest committee. Designed the ArtsFest logo, branding system, poster/flyer, social media templates, and icons for each studio area.
Deliverables
- ArtsFest Logo
- ArtsFest Branding System
- Poster/flyer
- Social Media Templates
- Icons for each of the 9 studio areas
Programs
Adobe Illustrator
Adobe Photoshop
Icon Design Approach
The goal of the icons are to be recognizable while uniquely representing each studio area.
A uniting element is part of the main icon connecting with the container edge, representing how creativity goes beyond boundaries.
Video of Studio Area Icons
Poster created with handset wood and metal type.