ArtsFest | Spring 2024 | University of Iowa
Objective: The ArtsFest committee was comprised of graduate and undergraduate students with a faculty member leading the committee. We were tasked with planning and facilitating the 2024 open house event for the School of Art, Art History & Design.
Role: Served as the student representative for the Graphic Design studio area on the ArtsFest committee. Designed the ArtsFest logo, branding system, poster/flyer, social media templates, and icons for each studio area.
Deliverables
- ArtsFest Logo
- ArtsFest Branding System
- Poster/flyer
- Social Media Templates
- Icons for each of the 9 studio areas
Programs
Adobe Illustrator
Adobe Photoshop
Icon Design Approach
The goal of the icons are to be recognizable while uniquely representing each studio area.
A uniting element is part of the main icon connecting with the container edge, representing how creativity goes beyond boundaries.
Poster created with handset wood and metal type.